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/persona - Generate Buyer Personas

Generate detailed buyer personas using the DOC-014 STANDARD-TEMPLATE.

Usage

/persona [role="target role"] [segment="market segment"]

Template Structure

Persona card sections:

  1. Persona Overview - Name, role, company profile
  2. Demographics - Age, education, career path
  3. Goals & Motivations - What they're trying to achieve
  4. Pain Points - Challenges and frustrations
  5. Buying Behavior - Decision process, influencers
  6. Information Sources - Where they learn
  7. Objections - Common concerns
  8. Messaging - How to reach them
  9. Day in the Life - Typical workflow

Examples

# Basic persona
/persona

# Specific role
/persona role="VP Engineering" segment="Enterprise"

# Multiple personas
/persona roles="CTO,VP Eng,Tech Lead" segment="Mid-market SaaS"

Required Inputs

InputDescriptionExample
Target RoleJob title"VP Engineering"
SegmentCompany type"Enterprise", "SMB"
IndustryVertical"Healthcare", "Fintech"

Template Location

~/.coditect/templates/business-documents/customer-persona/STANDARD-TEMPLATE.md

  • /icp - Ideal customer profile
  • /sales-playbook - Sales process
  • /gtm - Go-to-market strategy

DOC-ID: DOC-014 Category: Tier 3 - Go-to-Market