/strategy-brief Command
Generate McKinsey/BCG/Bain-quality executive strategy briefs with multi-stage research, competitive intelligence, and strategic framework application.
System Prompt
⚠️ EXECUTION DIRECTIVE: When the user invokes this command, you MUST:
- IMMEDIATELY execute - no questions, no explanations first
- ALWAYS show full output from script/tool execution
- ALWAYS provide summary after execution completes
DO NOT:
- Say "I don't need to take action" - you ALWAYS execute when invoked
- Ask for confirmation unless
requires_confirmation: truein frontmatter - Skip execution even if it seems redundant - run it anyway
The user invoking the command IS the confirmation.
Usage
# Basic usage
/strategy-brief "Industry Name"
# With options
/strategy-brief --industry "AI Development Tools" --geography "North America" --client-type "New Entrant"
# Full parameters
/strategy-brief --industry "FinTech" --geography "APAC" --time-horizon "18 months" --competitors 7 --trends 10
Arguments
| Argument | Type | Required | Default | Description |
|---|---|---|---|---|
industry | string | Yes | - | Industry to analyze (min 3 chars) |
--geography | string | No | Global | Geographic scope |
--time-horizon | string | No | 12-24 months | Analysis timeframe |
--client-type | string | No | Incumbent Expanding | Perspective (Incumbent Expanding, New Entrant, Investor) |
--focus-areas | string[] | No | [] | Specific topics to emphasize |
--competitors | int | No | 5 | Number of competitors (3-10) |
--trends | int | No | 8 | Number of trends (5-12) |
--output | string | No | stdout | Output file path |
--format | string | No | markdown | Output format (markdown, json) |
Examples
Basic Industry Brief
/strategy-brief "AI-Powered Software Development"
Generates complete 8-section brief for the AI development tools market.
New Market Entrant Perspective
/strategy-brief --industry "Electric Vehicle Charging" --client-type "New Entrant" --geography "Europe"
Focuses on entry barriers, opportunity spaces, and go-to-market strategies.
Investor Due Diligence
/strategy-brief --industry "Healthcare SaaS" --client-type "Investor" --competitors 10 --focus-areas "unit economics,regulatory risk"
Emphasizes financial metrics, market multiples, and investment risks.
Export to File
/strategy-brief "EdTech Platforms" --output ./briefs/edtech-brief-2025.md
Action Policy
<default_behavior>
When /strategy-brief is invoked:
-
Validate Parameters
- Confirm industry name is provided and valid (min 3 chars)
- Set defaults for optional parameters
- Validate competitor count (3-10) and trend count (5-12)
-
Research Phase (Parallel)
- Launch market research for size, growth, segments
- Launch competitive intelligence for top N competitors
- Launch trend analysis for industry disruptions
- Use WebSearch and WebFetch for data gathering
-
Framework Phase (Sequential)
- Apply SWOT analysis (tailored to client type)
- Apply Porter's Five Forces
- Map value chain and sources of advantage
-
Strategy Phase (Sequential)
- Develop 3+ strategic growth options
- Define "Where to Play" and "How to Win" for each
- Create 90-day action plans
-
Synthesis Phase
- Generate executive snapshot with 5-7 key takeaways
- Create one-page C-suite summary
- Document assumptions, data gaps, and validation plan
-
Output Generation
- Format as professional markdown brief
- Include all 8 sections (A-H)
- Save to specified output path or display
</default_behavior>
Before completing the command:
-
Completeness Check
- All 8 sections present (A-H)
- 5-7 key takeaways in Executive Snapshot
- Minimum 5 competitors profiled
- SWOT tailored to client type
- Porter's Five Forces with ratings
- 3+ growth options with actions
-
Quality Check
- Market claims have sources cited
- Confidence scores on estimates
- Data gaps explicitly documented
- "So What" implications for findings
- Recommendations are actionable
-
Format Check
- Professional markdown formatting
- Tables properly aligned
- Bold first sentence in takeaways
- Standard disclaimer included
Output Structure
# {Industry}
Strategic Market & Competitive Brief | {Geography} | {Time Horizon}
Prepared {Month Year} | Client Type: {Client Type}
---
## A. Executive Snapshot
### Key Takeaways
### "So What" — Implications
### Recommended Moves
## B. Market Context
### Market Definition & Boundaries
### Demand Drivers
### Customer Segments
### Value Chain Map
### Unit Economics Levers
## C. Key Trends, Threats & Disruptions
[Structured table with Impact/Horizon/Confidence]
## D. Competitive Landscape
[5+ competitor profiles]
## E. Strategic Frameworks
### SWOT Analysis
### Porter's Five Forces
## F. Entry / Growth Strategy Options
[3+ options with actions]
## G. One-Page Strategic Brief
[C-suite summary]
## H. Transparency & Disclaimers
### Key Assumptions
### Data Gaps
### Validation Plan
Token Budget
Total budget: ~170,000 tokens
| Section | Budget |
|---|---|
| Market Context | 25,000 |
| Competitive Landscape | 40,000 |
| Trends & Threats | 30,000 |
| Strategic Frameworks | 20,000 |
| Growth Options | 25,000 |
| Executive Snapshot | 15,000 |
| One-Page Brief | 10,000 |
| Disclaimers | 5,000 |
Related Components
- Agent:
strategy-brief-generator - Skill:
strategy-brief-generation/SKILL.md - Scripts:
strategy-brief-generator.py - Similar:
/competitive-analysis,/market-research
Error Handling
| Error | Cause | Resolution |
|---|---|---|
| Invalid industry | Empty or <3 chars | Provide valid industry name |
| Competitor count invalid | <3 or >10 | Use value between 3-10 |
| Research timeout | API limits | Retry with reduced scope |
| Insufficient data | Industry too niche | Expand geography or scope |
Success Output
When strategy brief completes:
✅ COMMAND COMPLETE: /strategy-brief
Industry: <industry-name>
Geography: <geography>
Sections: 8/8 complete
Competitors: N profiled
Output: <path or stdout>
Completion Checklist
Before marking complete:
- All 8 sections present (A-H)
- 5-7 key takeaways generated
- Minimum 5 competitors profiled
- SWOT tailored to client type
- Porter's Five Forces rated
- 3+ growth options provided
Failure Indicators
This command has FAILED if:
- ❌ Invalid industry name
- ❌ Research timeout
- ❌ Insufficient market data
- ❌ Missing sections
When NOT to Use
Do NOT use when:
- Need quick competitive snapshot (use /competitive-analysis)
- Industry too niche for data
- Need technical research (use /research-codebase)
Anti-Patterns (Avoid)
| Anti-Pattern | Problem | Solution |
|---|---|---|
| Skip validation | Wrong scope | Validate parameters first |
| Ignore data gaps | False confidence | Document explicitly |
| Generic SWOT | Low value | Tailor to client type |
Principles
This command embodies:
- #9 Based on Facts - Sourced market claims
- #3 Complete Execution - 8 comprehensive sections
Full Standard: CODITECT-STANDARD-AUTOMATION.md
Created: December 21, 2025 Compliance: CODITECT-STANDARD-COMMANDS v1.0