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12.5 - Manage public relations program

PCF ID: 11014 | Elements: 6 | Metrics Available: N | Benchmarkable: 0

Definition​

Managing a public relations programs through business and communications skills.

Overview​

This process group covers manage public relations program within the broader context of Manage External Relationships.

Process Hierarchy​

Processes​

IDProcessPCF IDSub-elementsMetrics
12.5.1Manage community relations110660N
12.5.2Manage media relations110670N
12.5.3Promote political stability110680N
12.5.4Create press releases110690N
12.5.5Issue press releases110700N

12.5.1 - Manage community relations​

PCF ID: 11066

Definition: Developing and administering community relations. Establish business connections with the people constituting the environment the organization operates in and draws resources from in order to foster mutual understanding, trust, and support. Create programs that promote the organization's image in a positive and community-oriented way.

12.5.2 - Manage media relations​

PCF ID: 11067

Definition: Developing and managing relations with media. Develop connections with journalists to solicit critical, third-party endorsements for a product, issue, service, or organization.

12.5.3 - Promote political stability​

PCF ID: 11068

Definition: Promoting political security and stability in the regions where the organization conducts business. Encourage political stability in the regions where the organization operates. Support civic programs, citizen engagement, connection platforms, etc.

12.5.4 - Create press releases​

PCF ID: 11069

Definition: Developing press releases to communicate developments and generate interest in the organization.

12.5.5 - Issue press releases​

PCF ID: 11070

Definition: Issuing press releases to carefully selected media in distribution channels such as the web, newspapers, and social media.

Change Summary (v7.2.1 vs v6.1.1)​

Changes indicated by:

  • +XXXXX - New element added
  • -XXXXX - Element removed
  • cXXXXX - Element changed
  • NEW - Newly introduced

Complete Element List with Definitions​

All 6 elements
IDNameDefinition
12.5Manage public relations programManaging a public relations programs through business and communications skills.
12.5.1Manage community relationsDeveloping and administering community relations. Establish business connections with the people con...
12.5.2Manage media relationsDeveloping and managing relations with media. Develop connections with journalists to solicit critic...
12.5.3Promote political stabilityPromoting political security and stability in the regions where the organization conducts business. ...
12.5.4Create press releasesDeveloping press releases to communicate developments and generate interest in the organization.
12.5.5Issue press releasesIssuing press releases to carefully selected media in distribution channels such as the web, newspap...

Back to: Category 12.0 - Manage External Relationships | APQC PCF Overview | Full Glossary