2.2 - Generate and define new product/service ideas
PCF ID: 19698 | Elements: 23 | Metrics Available: Y | Benchmarkable: 2
Definition
Identifying and describing new product or service thoughts based on organizational objectives/targets.
Overview
This process group covers generate and define new product/service ideas within the broader context of Develop and Manage Products and Services.
Process Hierarchy
Processes
| ID | Process | PCF ID | Sub-elements | Metrics |
|---|---|---|---|---|
| 2.2.1 | Perform discovery research | 10065 | 3 | Y |
| 2.2.2 | Generate new product/service concepts | 19669 | 5 | N |
| 2.2.3 | Define product/service development requirements | 19990 | 11 | N |
2.2.1 - Perform discovery research
PCF ID: 10065
Definition: Coordinating R&D activity to identify new technologies to integrate into the revamped portfolio of products/services. Conduct early-stage R&D activity to close gaps between existing solution offerings and changing market expectations. Triangulate appropriate technologies that can support the development of a revised product/service portfolio.
| ID | Activity | PCF ID | Tasks | Metrics |
|---|---|---|---|---|
| 2.2.1.1 | Identify new technologies | 10070 | 0 | N |
| 2.2.1.2 | Develop new technologies | 10071 | 0 | N |
| 2.2.1.3 | Assess feasibility of integrating new leading technologies into product/service concepts | 10072 | 0 | N |
2.2.1.1 - Identify new technologies
Definition: Determining new technologies to revise the portfolio of solution offerings. Identify recently developed technological advances that can be leveraged in the development or advancement of the organization's product/service portfolio. Enlist senior management in conjunction with personnel responsible for the design, processing, and delivery of products/services. Have the organization's research division(s) carry out the process.
2.2.1.2 - Develop new technologies
Definition: Developing new technologies from scratch to integrate into a revised portfolio of solutions. Develop new technological processes, models, and/or implements in-house, with the objective of improving existing solutions or creating new ones. Consider market realities, as well as the portfolio of products/services. Assess the results in conjunction with senior executives and personnel responsible for the design, processing, and delivery of these solutions. Engage the R&D function, and consider external sources such as offshore providers, specialized research agencies, and crowdsourcing communities.
2.2.1.3 - Assess feasibility of integrating new leading technologies into product/service concepts
Definition: Appraising the feasibility of integrating new technologies, whether developed as a custom solution or adopted from an external source, into revised portfolio of solution offerings. Examine recently developed technological advances for suitability to incorporate them into the concept of revised and/or new solution offerings. Enlist senior management, in consultation with in-house personnel responsible for the design, processing, and delivery of these solutions, as well as key supply-chain stakeholders.
2.2.2 - Generate new product/service concepts
PCF ID: 19669
Definition: Producing and defining ideologies for new product/service offerings.
| ID | Activity | PCF ID | Tasks | Metrics |
|---|---|---|---|---|
| 2.2.2.1 | Gather new product/service ideas and requirements | 19986 | 0 | N |
| 2.2.2.2 | Analyze new product/service ideas and requirements | 19987 | 0 | N |
| 2.2.2.3 | Evaluate new product/service inputs and requirements | 19988 | 0 | N |
| 2.2.2.4 | Formulate new product/service concepts | 19989 | 0 | N |
| 2.2.2.5 | Identify potential improvements to existing products and services | 10068 | 0 | N |
2.2.2.1 - Gather new product/service ideas and requirements
Definition: Collecting necessary items, documents, regulatory requirements, etc., based on Generate and define new product/service ideas [19698]
2.2.2.2 - Analyze new product/service ideas and requirements
Definition: Assessing and reviewing the concepts and requirements of Generate and define new product/service ideas [19698]
2.2.2.3 - Evaluate new product/service inputs and requirements
Definition: Assessing and reviewing the required inputs and necessary elements such as automation, technology, hardware installation, regulatory requirements, certifications, etc., for new products/services through defined process and analysis.
2.2.2.4 - Formulate new product/service concepts
Definition: Devising ideas and elements necessary for thoughts on new product/service development.
2.2.2.5 - Identify potential improvements to existing products and services
Definition: Defining potential enhancements to current products/services in order to take advantage of a shift in market expectations. Identify how the existing line of products/services may be revised--through enhancements to individual solutions or across-the-board renovations--in order to capitalize on present opportunities in the market.
2.2.3 - Define product/service development requirements
PCF ID: 19990
Definition: Encompassing the identification and capture of new product/service requirements or potential improvements to current products/services. Collaborating with members of the supply chain to ensure the feasibility of what is being defined in the requirements. For example, a product with manufacturing requirements that supply chain cannot currently fulfill requires a corporate decision to either upgrade manufacturing capabilities or abandon the new product. Enterprise-level effects and needs must be considered. Depending on the nature of the final product or service, these requirements are often defined as a set of abilities, such as availability or reliability, that influence product development decisions.
| ID | Activity | PCF ID | Tasks | Metrics |
|---|---|---|---|---|
| 2.2.3.1 | Define product/service requirements | 11331 | 8 | N |
| 2.2.3.2 | Define post launch support model | 16815 | 0 | N |
| 2.2.3.3 | Identify product/service bundling opportunities | 17389 | 0 | N |
2.2.3.1 - Define product/service requirements (8 tasks)
Definition: Determining requirements related to the creation of the product/service. Explain potential achievements that could be made.
| ID | Task | PCF ID | Definition |
|---|---|---|---|
| 2.2.3.1.1 | Define basic functional requirements | 19991 | Determining the operations of functions related to the product/service in the ma... |
| 2.2.3.1.2 | Derive interoperability requirements for products ... | 16808 | Determining the ability of products and services to work together, exchange and ... |
| 2.2.3.1.3 | Derive safety requirements for products and servic... | 16809 | Developing safety requirements in line with environmental safety, occupational h... |
| 2.2.3.1.4 | Derive security requirements for products and serv... | 16810 | Implementing security requirements through authentication and encryption of CE d... |
| 2.2.3.1.5 | Derive regulatory compliance requirements | 16811 | Meeting regulatory requirements set forth by such directives as RoHS, WEEE, ELV,... |
| 2.2.3.1.6 | Derive requirements from industry standards | 16812 | Complying with consumer electronic industry standards developed by the Consumer ... |
| 2.2.3.1.7 | Develop user experience requirements | 19992 | Identifying and creating steps and tools to develop the user experience. |
| 2.2.3.1.8 | Derive ‘services-as-a-product’ offering | 16814 | Productizing the service by defining the scope of the service/cost. Target mark... |
2.2.3.2 - Define post launch support model
Definition: Defining SLAs (Service Level Agreement) and service level KPIs (Key Performance Indicator).
2.2.3.3 - Identify product/service bundling opportunities
Definition: Establishing areas of growth and further development of product/service mix, customization, market based changes, etc., to further demonstrate value to the customer in the competition.
Change Summary (v7.2.1 vs v6.1.1)
Changes indicated by:
+XXXXX- New element added-XXXXX- Element removedcXXXXX- Element changedNEW- Newly introduced
Complete Element List with Definitions
All 23 elements
| ID | Name | Definition |
|---|---|---|
| 2.2 | Generate and define new product/service ideas | Identifying and describing new product or service thoughts based on organizational objectives/target... |
| 2.2.1 | Perform discovery research | Coordinating R&D activity to identify new technologies to integrate into the revamped portfolio of p... |
| 2.2.1.1 | Identify new technologies | Determining new technologies to revise the portfolio of solution offerings. Identify recently develo... |
| 2.2.1.2 | Develop new technologies | Developing new technologies from scratch to integrate into a revised portfolio of solutions. Develop... |
| 2.2.1.3 | Assess feasibility of integrating new le... | Appraising the feasibility of integrating new technologies, whether developed as a custom solution o... |
| 2.2.2 | Generate new product/service concepts | Producing and defining ideologies for new product/service offerings. |
| 2.2.2.1 | Gather new product/service ideas and req... | Collecting necessary items, documents, regulatory requirements, etc., based on Generate and define n... |
| 2.2.2.2 | Analyze new product/service ideas and re... | Assessing and reviewing the concepts and requirements of Generate and define new product/service ide... |
| 2.2.2.3 | Evaluate new product/service inputs and ... | Assessing and reviewing the required inputs and necessary elements such as automation, technology, h... |
| 2.2.2.4 | Formulate new product/service concepts | Devising ideas and elements necessary for thoughts on new product/service development. |
| 2.2.2.5 | Identify potential improvements to exist... | Defining potential enhancements to current products/services in order to take advantage of a shift i... |
| 2.2.3 | Define product/service development requi... | Encompassing the identification and capture of new product/service requirements or potential improve... |
| 2.2.3.1 | Define product/service requirements | Determining requirements related to the creation of the product/service. Explain potential achieveme... |
| 2.2.3.1.1 | Define basic functional requirements | Determining the operations of functions related to the product/service in the marketing environment. |
| 2.2.3.1.2 | Derive interoperability requirements for... | Determining the ability of products and services to work together, exchange and use information in a... |
| 2.2.3.1.3 | Derive safety requirements for products ... | Developing safety requirements in line with environmental safety, occupational health and safety, an... |
| 2.2.3.1.4 | Derive security requirements for product... | Implementing security requirements through authentication and encryption of CE device data stream. ... |
| 2.2.3.1.5 | Derive regulatory compliance requirement... | Meeting regulatory requirements set forth by such directives as RoHS, WEEE, ELV, and REACH. |
| 2.2.3.1.6 | Derive requirements from industry standa... | Complying with consumer electronic industry standards developed by the Consumer Technology Associati... |
| 2.2.3.1.7 | Develop user experience requirements | Identifying and creating steps and tools to develop the user experience. |
| 2.2.3.1.8 | Derive ‘services-as-a-product’ offering | Productizing the service by defining the scope of the service/cost. Target market for the service a... |
| 2.2.3.2 | Define post launch support model | Defining SLAs (Service Level Agreement) and service level KPIs (Key Performance Indicator). |
| 2.2.3.3 | Identify product/service bundling opport... | Establishing areas of growth and further development of product/service mix, customization, market b... |
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