2.3 - Develop products and services
PCF ID: 10062 | Elements: 35 | Metrics Available: Y | Benchmarkable: 4
Definition
Developing new products/services from scratch, including all activities associated with the design, prototyping, evaluation, and market testing of these planned offerings.
Overview
This process group covers develop products and services within the broader context of Develop and Manage Products and Services.
Process Hierarchy
Processes
| ID | Process | PCF ID | Sub-elements | Metrics |
|---|---|---|---|---|
| 2.3.1 | Design and prototype products and services | 19993 | 21 | Y |
| 2.3.2 | Test market for new or revised products and services | 19996 | 4 | Y |
| 2.3.3 | Prepare for production/service delivery | 19997 | 6 | Y |
2.3.1 - Design and prototype products and services
PCF ID: 19993
Definition: Sketching and standardizing product and service based on the market. Analyze the data market competitiveness and innovation attained for the product and service development.
| ID | Activity | PCF ID | Tasks | Metrics |
|---|---|---|---|---|
| 2.3.1.1 | Assign resources to product/service project | 10083 | 1 | N |
| 2.3.1.2 | Prepare high-level business case and technical assessment | 10084 | 0 | N |
| 2.3.1.3 | Develop product/service design specifications | 10085 | 0 | N |
| 2.3.1.4 | Develop user experience design specifications | 16813 | 0 | N |
| 2.3.1.5 | Provide warranty-related recommendations | 16817 | 0 | N |
| 2.3.1.6 | Document design specifications | 10086 | 0 | N |
| 2.3.1.7 | Conduct mandatory and elective external reviews | 10087 | 0 | N |
| 2.3.1.8 | Design products/services | 19995 | 6 | N |
| 2.3.1.9 | Build prototypes/proof of concepts | 10088 | 0 | N |
| 2.3.1.10 | Develop and test prototype production and/or service delivery process | 10098 | 0 | N |
| 2.3.1.11 | Eliminate quality and reliability problems | 10089 | 0 | N |
| 2.3.1.12 | Conduct in-house product/service testing and evaluate feasibility | 10090 | 0 | N |
| 2.3.1.13 | Identify design/development performance indicators | 10091 | 0 | N |
| 2.3.1.14 | Collaborate on design with suppliers and external partners | 10092 | 0 | N |
2.3.1.1 - Assign resources to product/service project (1 tasks)
Definition: Allocating resources to the design, development, and evaluation of product/service concepts. Allocate funds, personnel, and time for developing the new and/or revised products/services. Begin to design the potential new product/service concepts that have been prioritized and selected for further development.
| ID | Task | PCF ID | Definition |
|---|---|---|---|
| 2.3.1.1.1 | Identify requirements for product/service design/d... | 19994 | Determining essential elements for collaborators involved in blueprint/developme... |
2.3.1.2 - Prepare high-level business case and technical assessment
Definition: Preparing a business-level business case and a technical feasibility assessment in order to move the product/service projects forward. Weigh the costs and benefits of designing, developing, and evaluating the shortlisted product/service concepts. Prepare a business case to justify the product/service projects. Conduct a technical appraisal to ensure that the organization has the technical know-how and resources to further develop these concepts.
2.3.1.3 - Develop product/service design specifications
Definition: Creating design specifications. Create specifications for the design of new or revised product/service concepts as a measure to meet during development. Have the senior functional-level solutioning or design staff create a framework of compliance standards for these products/services.
2.3.1.4 - Develop user experience design specifications
Definition: Determining the usability and user experience of products and the business impact it creates.
2.3.1.5 - Provide warranty-related recommendations
Definition: Providing warranty plan and pricing specifications for recommendation.
2.3.1.6 - Document design specifications
Definition: Documenting requirements to meet in the design of new or revised products/services. Specify technical, quality, and costing requirements, as well as ergonomic, safety, and servicing requirements for such products/services. Ensure the information presented can be understood by the personnel executing the design and includes examples, anecdotal references, and illustrations.
2.3.1.7 - Conduct mandatory and elective external reviews
Definition: Conducting any mandatory and elective appraisals of the product/service design specifications in order to ensure compliance with external standards. Carry out external reviews of specifications created for the development of new product/service designs. Conduct mandatory appraisals such as legal and regulatory, as well as any optional assessments that, for instance, pitch the specifications against industrial benchmarks.
2.3.1.8 - Design products/services (6 tasks)
Definition: Creating a sketch of the customer focused product/service in Develop and Manage Products and Services [10003].
| ID | Task | PCF ID | Definition |
|---|---|---|---|
| 2.3.1.8.1 | Design for manufacturing | 16819 | Carrying out the steps necessary to appropriately manufacture correct parts. Th... |
| 2.3.1.8.2 | Design for product servicing | 16820 | Creating product application service view to allow for product servicing and ref... |
| 2.3.1.8.3 | Design for re-manufacturing | 16821 | Replacing core components and republishing. |
| 2.3.1.8.4 | Review product troubleshooting methodology | 16822 | Reviewing the design and approach for troubleshooting the product. |
| 2.3.1.8.5 | Design and manage product data, design, and bill o... | 16818 | Designing the BOM-Bill of material, manufacturing BOM and Service BOMA bill of m... |
| 2.3.1.8.6 | Design for product upgrades | 16823 | Designing hardware and software upgrade techniques. |
2.3.1.9 - Build prototypes/proof of concepts
Definition: Building prototypes for shortlisted product/service concepts. Develop prototypes for those product/service concepts that have been identified for further development. Provide proof-of-concepts, and test any processes involved. Build prototypes in line with the design specifications already outlined. Enlist the solutioning and/or design staff.
2.3.1.10 - Develop and test prototype production and/or service delivery process
Definition: Creating the new manufacturing/delivery processes for the new products/services, and testing them to ensure proper functioning. Create the production/delivery process for the prototypes that have been built for the new products/services. Conduct trial-runs to test these processes and their integration with the organization's other processes.
2.3.1.11 - Eliminate quality and reliability problems
Definition: Eliminating any problems relating to utility of the product/service over the course of its expected lifetime. Tweak the prototype in order to comply with the required quality and reliability standards. Further refine the prototype, so it may be subjected to testing.
2.3.1.12 - Conduct in-house product/service testing and evaluate feasibility
Definition: Carrying out an in-house appraisal of the prototypes in order to validate design and feasibility. Test the product/service prototypes to confirm their compliance with design and usability standards. Corroborate the viability of the design, and validate the feasibility of their production. Identify any areas for improvement.
2.3.1.13 - Identify design/development performance indicators
Definition: Identifying performance parameters. Determine the parameters to measure performance of the design and development of the product/service concepts into prototypes.
2.3.1.14 - Collaborate on design with suppliers and external partners
Definition: Interacting with suppliers and manufactures to determine design decisions. Collaborate with vendors, suppliers, contractors, and subcontractors to verify feasibility of co-producing the prototype's design. Ensure that efforts can be coordinated with other stakeholders in the organization's supply chain ecosystem at the time of manufacturing, producing, or packaging the finished product/service.
2.3.2 - Test market for new or revised products and services
PCF ID: 19996
Definition: Expanding on the marketplace analysis that took place earlier in the product development lifecycle by testing the market against offerings. The results from this in-depth analysis will help the organization finalize product/service characteristics and technical requirements and also identify any needed changes in the manufacturing and delivery processes that support market delivery. To prepare a detailed market study that accounts for any changes in the global environment, the organization may want to conduct a series of interviews, workshops, and focus groups with potential and existing customers.
| ID | Activity | PCF ID | Tasks | Metrics |
|---|---|---|---|---|
| 2.3.2.1 | Prepare detailed market study | 10093 | 0 | N |
| 2.3.2.2 | Conduct customer tests and interviews | 10094 | 0 | N |
| 2.3.2.3 | Finalize product/service characteristics and business cases | 10095 | 0 | N |
| 2.3.2.4 | Finalize technical requirements | 10096 | 0 | N |
2.3.2.1 - Prepare detailed market study
Definition: Composing a detailed study of the market ecosystem in light of new products/services. Conduct a detailed analysis of the targeted market(s) in order to Introduce new products/services [10077]. Examine the competition, market size and growth rate, market trends, customer segments and their characteristics, market influencers, distribution channels, and profitability. Enlist in-house marketing and/or solutioning teams, or outsource to specialized professional services agencies.
2.3.2.2 - Conduct customer tests and interviews
Definition: Conducting both qualitative and quantitative studies to determine the fit between the newly developed products/services and the customers. Conduct external tests of the new product/service, and then refine them to maximize the customer uptake. Gather feedback from prospective customers and targeted populations by conducting surveys, focus groups, interviews, and detailed studies. Enlist professional services such as public relations or market research organizations.
2.3.2.3 - Finalize product/service characteristics and business cases
Definition: Finalizing the characteristics of new products/services by appropriately weighing feedback from prospective customers against a cost-benefit analysis in order to produce a profitable business proposition. Refine the attributes of the newly developed products/services, in light of the feedback and insights collected during Conduct customer tests and interviews [10094]. Revisit the high-level business case to justify the resources assigned to the product/service project against the anticipated benefits.
2.3.2.4 - Finalize technical requirements
Definition: Reassessing the technical requirements in light of the final product/service attributes. Revisit the technical assessment to revalidate the organization's capacity for progressing with new product/service projects, in light of the revised product/service characteristics.
2.3.3 - Prepare for production/service delivery
PCF ID: 19997
Definition: Devising business plans and procedures for manufacturing/operations/production and delivery of services offered by the organization. Further in general terms the total amount of output that the manufacturing department is responsible to produce for each period.
| ID | Activity | PCF ID | Tasks | Metrics |
|---|---|---|---|---|
| 2.3.3.1 | Design and obtain necessary capabilities/materials and equipment | 10099 | 0 | N |
| 2.3.3.2 | Identify requirements for changes to manufacturing/delivery processes | 10097 | 0 | N |
| 2.3.3.3 | Request engineering/process change | 11418 | 0 | N |
| 2.3.3.4 | Install and validate production/service delivery process | 10100 | 1 | N |
| 2.3.3.5 | Validate launch procedures | 19998 | 0 | N |
2.3.3.1 - Design and obtain necessary capabilities/materials and equipment
Definition: Developing and/or sourcing the essential machinery needed for creating purpose-built processes, as well as the raw materials, to produce the new products/services. Either design the equipment and materials needed internally, or source from external vendors. Obtain the feedstock or raw materials needed to prepare the finished products, as well as the machinery - hardware and software - needed to arrange production lines, factory operations, assemblies, and manufacturing processes. Revisit the technologies that underpin the new or revised products/services in order to source the right equipment and materials.
2.3.3.2 - Identify requirements for changes to manufacturing/delivery processes
Definition: Identifying any changes that need to be effectuated in the organization's internal processes for manufacturing, and delivering the newly developed products/services. Determine if any changes need to be made to the production and distribution processes, in light of the new products/services. Begin production process planning. Prepare for factory layout planning. Generate shop-floor instructions and changes to the supply chain.
2.3.3.3 - Request engineering/process change
Definition: Requesting changes in the production and/or delivery operations for processing the new or revised products/services. Rectify any problems identified in the manufacturing or delivery processes (through Monitor production runs [11417]). Seek changes in components, repair machinery, optimize production lines, and tweak factory assemblies through a formal notice to the concerned division, known as an engineering change order.
2.3.3.4 - Install and validate production/service delivery process (1 tasks)
Definition: Finalizing production process or methodology. Install and initiate the production process to manufacture the new products, using the equipment and machinery already assembled. In the case of new services, implement delivery processes and methodologies. Validate processes for the accuracy of their operation and proper functioning.
| ID | Task | PCF ID | Definition |
|---|---|---|---|
| 2.3.3.4.1 | Monitor initial production runs | 11417 | Regularly monitoring production runs of the production and/or delivery operation... |
2.3.3.5 - Validate launch procedures
Definition: Verifying the measures/processes/techniques through systems and tools involved in the introduction of products and services.
Change Summary (v7.2.1 vs v6.1.1)
Changes indicated by:
+XXXXX- New element added-XXXXX- Element removedcXXXXX- Element changedNEW- Newly introduced
Complete Element List with Definitions
All 35 elements
| ID | Name | Definition |
|---|---|---|
| 2.3 | Develop products and services | Developing new products/services from scratch, including all activities associated with the design, ... |
| 2.3.1 | Design and prototype products and servic... | Sketching and standardizing product and service based on the market. Analyze the data market competi... |
| 2.3.1.1 | Assign resources to product/service proj... | Allocating resources to the design, development, and evaluation of product/service concepts. Allocat... |
| 2.3.1.1.1 | Identify requirements for product/servic... | Determining essential elements for collaborators involved in blueprint/development of product/servic... |
| 2.3.1.2 | Prepare high-level business case and tec... | Preparing a business-level business case and a technical feasibility assessment in order to move the... |
| 2.3.1.3 | Develop product/service design specifica... | Creating design specifications. Create specifications for the design of new or revised product/servi... |
| 2.3.1.4 | Develop user experience design specifica... | Determining the usability and user experience of products and the business impact it creates. |
| 2.3.1.5 | Provide warranty-related recommendations | Providing warranty plan and pricing specifications for recommendation. |
| 2.3.1.6 | Document design specifications | Documenting requirements to meet in the design of new or revised products/services. Specify technica... |
| 2.3.1.7 | Conduct mandatory and elective external ... | Conducting any mandatory and elective appraisals of the product/service design specifications in ord... |
| 2.3.1.8 | Design products/services | Creating a sketch of the customer focused product/service in Develop and Manage Products and Service... |
| 2.3.1.8.1 | Design for manufacturing | Carrying out the steps necessary to appropriately manufacture correct parts. This includes designin... |
| 2.3.1.8.2 | Design for product servicing | Creating product application service view to allow for product servicing and refurbishing. |
| 2.3.1.8.3 | Design for re-manufacturing | Replacing core components and republishing. |
| 2.3.1.8.4 | Review product troubleshooting methodolo... | Reviewing the design and approach for troubleshooting the product. |
| 2.3.1.8.5 | Design and manage product data, design, ... | Designing the BOM-Bill of material, manufacturing BOM and Service BOMA bill of materials list for al... |
| 2.3.1.8.6 | Design for product upgrades | Designing hardware and software upgrade techniques. |
| 2.3.1.9 | Build prototypes/proof of concepts | Building prototypes for shortlisted product/service concepts. Develop prototypes for those product/s... |
| 2.3.1.10 | Develop and test prototype production an... | Creating the new manufacturing/delivery processes for the new products/services, and testing them to... |
| 2.3.1.11 | Eliminate quality and reliability proble... | Eliminating any problems relating to utility of the product/service over the course of its expected ... |
| 2.3.1.12 | Conduct in-house product/service testing... | Carrying out an in-house appraisal of the prototypes in order to validate design and feasibility. Te... |
| 2.3.1.13 | Identify design/development performance ... | Identifying performance parameters. Determine the parameters to measure performance of the design an... |
| 2.3.1.14 | Collaborate on design with suppliers and... | Interacting with suppliers and manufactures to determine design decisions. Collaborate with vendors,... |
| 2.3.2 | Test market for new or revised products ... | Expanding on the marketplace analysis that took place earlier in the product development lifecycle b... |
| 2.3.2.1 | Prepare detailed market study | Composing a detailed study of the market ecosystem in light of new products/services. Conduct a deta... |
| 2.3.2.2 | Conduct customer tests and interviews | Conducting both qualitative and quantitative studies to determine the fit between the newly develope... |
| 2.3.2.3 | Finalize product/service characteristics... | Finalizing the characteristics of new products/services by appropriately weighing feedback from pros... |
| 2.3.2.4 | Finalize technical requirements | Reassessing the technical requirements in light of the final product/service attributes. Revisit the... |
| 2.3.3 | Prepare for production/service delivery | Devising business plans and procedures for manufacturing/operations/production and delivery of servi... |
| 2.3.3.1 | Design and obtain necessary capabilities... | Developing and/or sourcing the essential machinery needed for creating purpose-built processes, as w... |
| 2.3.3.2 | Identify requirements for changes to man... | Identifying any changes that need to be effectuated in the organization's internal processes for man... |
| 2.3.3.3 | Request engineering/process change | Requesting changes in the production and/or delivery operations for processing the new or revised pr... |
| 2.3.3.4 | Install and validate production/service ... | Finalizing production process or methodology. Install and initiate the production process to manufac... |
| 2.3.3.4.1 | Monitor initial production runs | Regularly monitoring production runs of the production and/or delivery operations. |
| 2.3.3.5 | Validate launch procedures | Verifying the measures/processes/techniques through systems and tools involved in the introduction o... |
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