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Brand Awareness Measurement

Multi-channel brand health tracking with sentiment analysis, share of voice, and perception monitoring

Complexity: Moderate | Duration: 15-30m | Category: Business/Sales

Tags: brand-management awareness sentiment-analysis competitive-intelligence

Workflow Diagram​

Steps​

Step 1: Mention tracking​

Agent: /track

mentions - Monitor brand mentions across social, news, reviews

Step 2: Sentiment analysis​

Agent: /analyze

sentiment - Classify mentions as positive, neutral, negative

Step 3: Share of voice​

Agent: /calculate

sov - Compare brand mentions to competitors

Step 4: Survey deployment​

Agent: brand

analytics-specialist - Send brand perception surveys

Step 5: Trend analysis​

Agent: brand

analytics-specialist - Identify changes in awareness and perception

Step 6: Insight generation​

Agent: sentiment

analysis-agent - Extract themes from qualitative feedback

Step 7: Executive reporting​

Agent: /generate

report - Present brand health metrics to leadership

Usage​

To execute this workflow:

/workflow business/sales/brand-awareness-measurement.workflow

See other workflows in this category for related automation patterns.