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Campaign Planning Workflow

End-to-end campaign planning from audience segmentation through budget allocation and timeline creation

Complexity: Complex | Duration: 30m+ | Category: Business/Sales

Tags: campaign-planning marketing-strategy audience-targeting budgeting

Workflow Diagram​

Steps​

Step 1: Campaign brief​

Agent: campaign

planner - Define objectives, KPIs, target audience

Step 2: Audience segmentation​

Agent: /define

audience - Create personas and targeting criteria

Step 3: Channel selection​

Agent: campaign

planner - Choose channels (email, ads, events, content)

Step 4: Budget allocation​

Agent: /allocate

budget - Distribute budget across channels and tactics

Step 5: Timeline creation​

Agent: /create

timeline - Build Gantt chart with milestones and dependencies

Step 6: Asset identification​

Agent: campaign

planner - List required creative, copy, landing pages

Step 7: Approval routing​

Agent: /route

approvals - Send plan to marketing leadership

Usage​

To execute this workflow:

/workflow business/sales/campaign-planning-workflow.workflow

See other workflows in this category for related automation patterns.