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Customer Advocacy Program

Systematic advocacy cultivation with reference requests, review generation, and testimonial capture

Complexity: Moderate | Duration: 15-30m | Category: Business/Sales

Tags: advocacy references testimonials reviews word-of-mouth

Workflow Diagram​

Steps​

Step 1: Advocate identification​

Agent: /identify

advocates - Find highly satisfied customers (NPS 9-10)

Step 2: Relationship building​

Agent: advocacy

program-manager - Nurture relationships with advocates

Step 3: Reference requests​

Agent: /request

reference - Ask to speak with prospects in sales process

Step 4: Testimonial capture​

Agent: /capture

testimonial - Interview advocates for written/video testimonials

Step 5: Review generation​

Agent: advocacy

program-manager - Request reviews on G2, TrustRadius, Gartner

Step 6: Referral tracking​

Agent: referral

tracking-agent - Monitor referrals from advocate customers

Step 7: Advocate rewards​

Agent: advocacy

program-manager - Send thank you gifts and recognition

Usage​

To execute this workflow:

/workflow business/sales/customer-advocacy-program.workflow

See other workflows in this category for related automation patterns.