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Marketing Attribution Analysis

Multi-touch attribution modeling with campaign ROI calculation and channel performance benchmarking

Complexity: Complex | Duration: 30m+ | Category: Business/Sales

Tags: attribution analytics roi performance-measurement marketing-ops

Workflow Diagram​

Steps​

Step 1: Data aggregation​

Agent: marketing

analytics-specialist - Pull touchpoint data from all systems

Step 2: Attribution modeling​

Agent: /calculate

attribution - Apply first-touch, last-touch, multi-touch models

Step 3: Campaign ROI​

Agent: roi

calculator - Calculate spend vs. pipeline/revenue by campaign

Step 4: Channel benchmarking​

Agent: /benchmark

channels - Compare performance across channels

Step 5: Insight generation​

Agent: attribution

modeling-agent - Identify high-performing tactics and gaps

Step 6: Recommendation engine​

Agent: marketing

analytics-specialist - Suggest budget reallocation

Step 7: Executive reporting​

Agent: /generate

report - Create dashboard for CMO and leadership

Usage​

To execute this workflow:

/workflow business/sales/marketing-attribution-analysis.workflow

See other workflows in this category for related automation patterns.