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Marketing Automation Workflow

Behavior-triggered nurture sequences with lead scoring, progressive profiling, and sales handoff

Complexity: Complex | Duration: 30m+ | Category: Business/Sales

Tags: marketing-automation nurture lead-scoring mql lifecycle-marketing

Workflow Diagram​

Steps​

Step 2: Nurture design​

Agent: nurture

designer - Create email sequence with timing and content

Step 3: Lead scoring setup​

Agent: /set

scoring-rules - Assign points for engagement actions

Step 4: Progressive profiling​

Agent: marketing

automation-specialist - Gradually collect more data via forms

Step 5: Handoff criteria​

Agent: /set

handoff-criteria - Define MQL threshold for sales routing

Step 6: Testing​

Agent: marketing

automation-specialist - QA workflow logic and email rendering

Step 7: Activation​

Agent: /activate

automation - Turn on workflow and monitor performance

Usage​

To execute this workflow:

/workflow business/sales/marketing-automation-workflow.workflow

See other workflows in this category for related automation patterns.