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Paid Advertising Optimization

Multi-channel paid ad campaign management with bid optimization, creative rotation, and ROAS tracking

Complexity: Complex | Duration: 30m+ | Category: Business/Sales

Tags: paid-advertising ppc optimization roas performance-marketing

Workflow Diagram​

Steps​

Step 1: Performance analysis​

Agent: paid

ads-specialist - Review CPM, CTR, CPC, conversion rate by channel

Step 2: Bid optimization​

Agent: /adjust

bids - Increase/decrease bids based on ROAS targets

Step 3: Budget reallocation​

Agent: paid

ads-specialist - Shift budget from low to high performers

Step 4: Creative testing​

Agent: /launch

creative-test - Deploy new ad variations

Step 5: Negative keyword management​

Agent: paid

ads-specialist - Add low-quality search terms to exclusions

Step 6: Audience expansion​

Agent: /expand

audience - Create lookalike audiences from converters

Step 7: Reporting​

Agent: /generate

report - Create channel performance dashboards

Usage​

To execute this workflow:

/workflow business/sales/paid-advertising-optimization.workflow

See other workflows in this category for related automation patterns.