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Release Planning Strategy

Music release coordination with distribution, marketing timeline, and playlist pitching

Complexity: Complex | Duration: 30m+ | Category: Creative/General

Tags: music-release distribution marketing playlists strategy

Workflow Diagram​

Steps​

Step 1: Release date selection​

Agent: release

manager - Choose strategic date (avoid major releases)

Step 2: Distribution setup​

Agent: distribution

coordinator - Upload to DistroKid, TuneCore, etc.

Step 3: Metadata preparation​

Agent: distribution

coordinator - Artist, title, genre, artwork, lyrics

Step 4: Pre​

Agent: save campaign

marketing-strategist - Set up Spotify pre-save link

Step 5: Playlist pitching​

Agent: marketing

strategist - Submit to Spotify editorial playlists

Step 6: Press kit creation​

Agent: marketing

strategist - Bio, photos, press release, EPK

Step 7: Social media plan​

Agent: marketing

strategist - Content calendar for release week

Step 8: Influencer outreach​

Agent: marketing

strategist - Send to playlist curators, blogs

Step 9: Release day monitoring​

Agent: release

manager - Check all platforms live

Step 10: Post​

Agent: release promotion

marketing-strategist - Share user-generated content, thank fans

Usage​

To execute this workflow:

/workflow creative/general/release-planning-strategy.workflow

See other workflows in this category for related automation patterns.