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Attribution Modeling

Build marketing attribution model to understand channel contribution including multi-touch attribution, model comparison, and ROI calculation.

Complexity: Complex | Duration: 30m+ | Category: Devops

Tags: analytics attribution marketing roi

Workflow Diagram​

Steps​

Step 1: Touchpoint extraction​

Agent: data

engineer - Extract all user touchpoints (ads, emails, organic)

Step 2: Conversion tracking​

Agent: data

engineer - Link touchpoints to conversions

Step 3: Model selection​

Agent: data

scientist - Choose model (first-touch, last-touch, linear, time-decay, data-driven)

Step 4: Attribution calculation​

Agent: data

scientist - Apply attribution model to assign credit

Step 5: Model comparison​

Agent: data

scientist - Compare results across different models

Step 6: ROI calculation​

Agent: data

analyst - Calculate ROI by channel

Step 7: Visualization​

Agent: data

analyst - Visualize attribution results

Step 8: Recommendations​

Agent: data

analyst - Optimize marketing spend based on attribution

Usage​

To execute this workflow:

/workflow devops/attribution-modeling.workflow

See other workflows in this category for related automation patterns.