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Funnel Analysis

Analyze conversion funnels to identify drop-off points including funnel definition, step tracking, conversion calculation, and optimization recommendations.

Complexity: Moderate | Duration: 15-30m | Category: Devops

Tags: analytics funnel conversion optimization

Workflow Diagram​

Steps​

Step 1: Funnel definition​

Agent: data

analyst - Define funnel steps (e.g., view → add to cart → checkout → purchase)

Step 2: Event tracking​

Agent: data

engineer - Ensure events are tracked for each step

Step 3: Data extraction​

Agent: data

engineer - Extract user journey data

Step 4: Conversion calculation​

Agent: data

analyst - Calculate conversion rate for each step

Step 5: Drop​

Agent: off analysis

data-analyst - Identify steps with highest drop-off

Step 6: Segmentation​

Agent: data

analyst - Segment by user attributes (device, source, location)

Step 7: Visualization​

Agent: data

analyst - Create funnel chart showing drop-offs

Step 8: Recommendations​

Agent: data

analyst - Suggest improvements for low-converting steps

Usage​

To execute this workflow:

/workflow devops/funnel-analysis.workflow

See other workflows in this category for related automation patterns.