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Customer Segmentation

Customer segmentation for targeted marketing

Complexity: Complex | Duration: 30m+ | Category: Industry/Retail Ecommerce

Tags: segmentation analytics marketing retail

Workflow Diagram​

Steps​

Step 1: Extract data​

Agent: data

analyst - Pull customer data

Step 2: Analyze behavior​

Agent: data

analyst - Review patterns

Step 3: Define segments​

Agent: marketing

specialist - Create groupings

Step 4: Apply clustering​

Agent: data

analyst - Run algorithms

Step 5: Validate segments​

Agent: marketing

specialist - Review output

Step 6: Assign customers​

Agent: data

analyst - Tag accounts

Step 7: Activate segments​

Agent: marketing

specialist - Enable targeting

Usage​

To execute this workflow:

/workflow industry/retail-ecommerce/customer-segmentation.workflow

See other workflows in this category for related automation patterns.