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Cohort Analysis

Analyze subscriber cohorts by acquisition period to understand retention and LTV trends

Complexity: Complex | Duration: 30m+ | Category: Operations/Process

Tags: cohorts analytics retention ltv business-intelligence

Workflow Diagram​

Steps​

Step 1: Cohort definition​

Agent: data

scientist - Group subscribers by signup month/quarter

Step 2: Retention calculation​

Agent: data

scientist - Calculate retention rate by cohort and age

Step 3: Revenue tracking​

Agent: accountant

Track MRR and cumulative revenue by cohort

Step 4: LTV projection​

Agent: data

scientist - Project lifetime value for each cohort

Step 5: Churn pattern analysis​

Agent: data

scientist - Identify when cohorts tend to churn

Step 6: Cohort comparison​

Agent: business

analyst - Compare cohort performance over time

Step 7: Acquisition channel​

Agent: marketing

specialist - Analyze cohorts by acquisition source

Step 8: Insight generation​

Agent: business

analyst - Identify trends and actionable insights

Step 9: Reporting​

Agent: business

analyst - Present cohort analysis to leadership

Usage​

To execute this workflow:

/workflow operations/process/cohort-analysis.workflow

See other workflows in this category for related automation patterns.