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Winback Campaigns

Re-engage cancelled subscribers with targeted winback campaigns and special offers

Complexity: Moderate | Duration: 15-30m | Category: Operations/Process

Tags: winback reactivation campaigns retention marketing

Workflow Diagram​

Steps​

Step 1: Audience segmentation​

Agent: marketing

specialist - Segment by cancellation reason and recency

Step 2: Offer strategy​

Agent: marketing

specialist - Design compelling winback offers

Step 3: Message creation​

Agent: content

generator - Write personalized winback emails

Step 4: Campaign scheduling​

Agent: marketing

specialist - Schedule multi-touch email sequence

Step 5: Landing page​

Agent: marketing

specialist - Create winback landing page with offer

Step 6: Campaign launch​

Agent: marketing

specialist - Send first winback email

Step 7: Response tracking​

Agent: data

scientist - Monitor open, click, and reactivation rates

Step 8: Follow​

Agent: up

customer-success - Personally reach out to high-value cancellations

Step 9: Optimization​

Agent: marketing

specialist - A/B test offers and messaging

Usage​

To execute this workflow:

/workflow operations/process/winback-campaigns.workflow

See other workflows in this category for related automation patterns.