Skip to main content

Brand Perception Research

Research brand perception, awareness, and positioning through surveys, social listening, and analysis

Complexity: Moderate | Duration: 15-30m | Category: Research/Intelligence

Tags: brand-research perception-analysis social-listening sentiment-analysis brand-positioning

Workflow Diagram​

Steps​

Step 1: Social listening​

Agent: web

search-researcher - Monitor social media, forums, communities for brand mentions

Step 2: Sentiment analysis​

Agent: research

agent - Analyze sentiment of brand mentions (positive/neutral/negative)

Step 3: Awareness measurement​

Agent: research

agent - Research brand awareness metrics (aided/unaided recall)

Step 4: Association mapping​

Agent: content

marketing - Identify brand associations and attributes

Step 5: Competitive comparison​

Agent: competitive

market-analyst - Compare brand perception vs competitors

Step 6: Gap analysis​

Agent: content

marketing - Identify gaps between desired and actual brand perception

Step 7: Insight synthesis​

Agent: research

agent - Extract actionable insights from perception data

Step 8: Recommendations​

Agent: content

marketing - Recommend brand positioning and messaging refinements

Usage​

To execute this workflow:

/workflow research/intelligence/brand-perception-research.workflow

See other workflows in this category for related automation patterns.