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Competitive Positioning Strategy

Develop strategic positioning recommendations based on competitive analysis and market gaps

Complexity: Complex | Duration: 30m+ | Category: Research/Intelligence

Tags: positioning-strategy competitive-differentiation value-proposition messaging GTM

Workflow Diagram​

Steps​

Step 1: Competitive profiling​

Agent: competitive

market-analyst - Profile top competitors on features, pricing, positioning

Step 2: Feature gap analysis​

Agent: competitive

market-analyst - Identify market gaps and underserved needs

Step 3: Customer segmentation​

Agent: business

intelligence-analyst - Analyze target segments and personas

Step 4: Value proposition​

Agent: competitive

market-analyst - Define unique value proposition and differentiation

Step 5: Messaging framework​

Agent: content

marketing - Develop positioning statement and key messages

Step 6: Positioning matrix​

Agent: competitive

market-analyst - Create 2x2 positioning matrix vs competitors

Step 7: Go​

Agent: to

market - business-intelligence-analyst - Recommend GTM strategy aligned with positioning

Step 8: Validation​

Agent: research

agent - Validate positioning with customer interviews and feedback

Usage​

To execute this workflow:

/workflow research/intelligence/competitive-positioning-strategy.workflow

See other workflows in this category for related automation patterns.