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Customer Segment Analysis

Analyze customer segments for market prioritization, persona development, and targeting strategy

Complexity: Moderate | Duration: 15-30m | Category: Research/Intelligence

Tags: segmentation-analysis customer-research personas market-analysis targeting

Workflow Diagram​

Steps​

Step 1: Segmentation criteria​

Agent: business

intelligence-analyst - Define segmentation dimensions (firmographics, behavior, needs)

Step 2: Data collection​

Agent: research

agent - Gather data on customer characteristics, behaviors, preferences

Step 3: Cluster analysis​

Agent: data

engineering - Apply clustering algorithms to identify natural segments

Step 4: Segment profiling​

Agent: business

intelligence-analyst - Profile each segment by size, needs, willingness to pay

Step 5: Persona development​

Agent: content

marketing - Create detailed personas for priority segments

Step 6: Opportunity sizing​

Agent: business

intelligence-analyst - Calculate revenue opportunity by segment

Step 7: Prioritization​

Agent: competitive

market-analyst - Prioritize segments by attractiveness and fit

Step 8: Targeting strategy​

Agent: content

marketing - Develop segment-specific messaging and go-to-market tactics

Usage​

To execute this workflow:

/workflow research/intelligence/customer-segment-analysis.workflow

See other workflows in this category for related automation patterns.