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Customer Sentiment Analysis

Analyze customer reviews, feedback, and sentiment for competitors to identify strengths/weaknesses

Complexity: Moderate | Duration: 15-30m | Category: Research/Intelligence

Tags: sentiment-analysis customer-research competitive-intelligence voice-of-customer

Workflow Diagram

Steps

Step 1: Source identification

Agent: web

search-researcher - Find review sites, forums, social media, G2, Capterra

Step 2: Review collection

Agent: web

search-researcher - Gather customer feedback from multiple sources

Step 3: Sentiment scoring

Agent: research

agent - Categorize feedback as positive/neutral/negative

Step 4: Theme extraction

Agent: research

agent - Identify common themes, pain points, and praise patterns

Step 5: Strength/weakness mapping

Agent: competitive

market-analyst - Map to competitor strengths and vulnerabilities

Step 6: Opportunity identification

Agent: competitive

market-analyst - Identify unmet needs and market opportunities

Step 7: Report generation

Agent: documentation

writer - Create sentiment analysis report with actionable insights

Usage

To execute this workflow:

/workflow research/intelligence/customer-sentiment-analysis.workflow

See other workflows in this category for related automation patterns.