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Persona Development Research

Develop data-driven user personas through research, interviews, and behavioral analysis

Complexity: Complex | Duration: 30m+ | Category: Research/Intelligence

Tags: persona-development user-research segmentation customer-insights UX-research

Workflow Diagram​

Steps​

Step 1: Data collection​

Agent: research

agent - Collect data from analytics, CRM, surveys, interviews

Step 2: Segmentation analysis​

Agent: data

engineering - Apply clustering to identify natural user segments

Step 3: Qualitative research​

Agent: research

agent - Conduct interviews to understand motivations, pain points, goals

Step 4: Pattern identification​

Agent: research

agent - Identify behavioral patterns, preferences, decision drivers

Step 5: Persona creation​

Agent: content

marketing - Create detailed personas with demographics, psychographics, behaviors

Step 6: Jobs​

Agent: to

be-done - research-agent - Map jobs-to-be-done framework to each persona

Step 7: Validation​

Agent: research

agent - Validate personas with stakeholders and additional user research

Step 8: Distribution​

Agent: documentation

writer - Create persona one-pagers and share with product/marketing teams

Usage​

To execute this workflow:

/workflow research/intelligence/persona-development-research.workflow

See other workflows in this category for related automation patterns.