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Voice Of Customer Program

Establish systematic voice-of-customer program with continuous feedback collection and analysis

Complexity: Complex | Duration: 30m+ (initial setup) | Category: Research/Intelligence

Tags: voice-of-customer feedback-program customer-insights continuous-listening CX-program

Workflow Diagram​

Steps​

Step 1: Program design​

Agent: research

agent - Design VoC program with multiple feedback channels

Step 2: Channel setup​

Agent: project

manager - Set up feedback channels (NPS, surveys, interviews, support, social)

Step 3: Data integration​

Agent: data

engineering - Integrate feedback sources into central VoC platform

Step 4: Tagging taxonomy​

Agent: research

agent - Create taxonomy for categorizing feedback (feature requests, bugs, praise, pain points)

Step 5: Analysis automation​

Agent: data

engineering - Automate sentiment analysis, theme extraction, trending

Step 6: Reporting​

Agent: documentation

writer - Create automated VoC reports with insights and trends

Step 7: Distribution​

Agent: project

manager - Distribute insights to product, engineering, marketing, support teams

Step 8: Action tracking​

Agent: project

manager - Track actions taken in response to customer feedback

Step 9: Closed​

Agent: loop

project-manager - Close feedback loop by communicating changes back to customers

Step 10: Continuous improvement​

Agent: research

agent - Continuously refine VoC program based on effectiveness

Usage​

To execute this workflow:

/workflow research/intelligence/voice-of-customer-program.workflow

See other workflows in this category for related automation patterns.